As Bitcoin’s status continues to evolve from speculative asset to institutional favorite, another major player has entered the ring. French tech company The Blockchain Group is ramping up its Bitcoin strategy in a bold and unmistakable fashion — issuing a €63 million convertible bond to bankroll its BTC acquisition spree.
This move places the company squarely in the footsteps of Michael Saylor’s infamous Bitcoin playbook, signaling once again that corporations are no longer just dabbling in crypto — they’re diving in headfirst.
€63M Convertible Bond Fuels BTC Buying Spree
In a recent press release, The Blockchain Group revealed the details of its latest financing move: a €63 million bond issuance, convertible into company shares and denominated in Bitcoin. This bond issuance is not just about raising capital — it’s specifically designed to turbocharge the firm’s accumulation of BTC.
The company plans to use 95% of the funds raised to buy and hold Bitcoin. That’s roughly €59.85 million directly channeled into building its crypto treasury. The remaining 5% will cover operational costs and management fees related to the company’s digital asset holdings.
Several prominent names in the digital finance world, including Moonlight Capital, Fulgur Ventures, and UTXO Management, participated in the funding round. With this backing, The Blockchain Group has added 590 BTC to its reserves, increasing its total holdings to a substantial 1,437 BTC.
What’s particularly eye-catching is the purchase price: according to the company, each Bitcoin was acquired at a valuation of €100,000 — underscoring their long-term bullish outlook on the asset.
Bitcoin: The Institutional Darling of 2025?
The Blockchain Group isn’t alone in its conviction. Their announcement coincides with a resurgence of institutional interest in Bitcoin, which appears to be sparking renewed bullish momentum in the market.
Over the past few days, Bitcoin has climbed back above $109,000 — a modest 2.31% dip from its all-time high of $111,970. Many analysts believe a new peak is just around the corner, especially as more companies publicly embrace BTC as part of their treasury strategies.
Take Strategy, for instance. The firm recently bought 4,020 BTC, a move that helped kick off a fresh rally. Meanwhile, buzz about Trump Media potentially raising $3 billion to buy Bitcoin has been making the rounds, adding even more heat to an already sizzling narrative.
Other institutional juggernauts are also stacking sats. BlackRock continues to steadily increase its Bitcoin exposure through its ETF products, and Japan’s Metaplanet remains on a buying spree, consistently adding to its BTC reserves.
Traders Turning Bullish Again
With institutional demand surging, the sentiment among high-risk traders is also shifting dramatically. On X (formerly Twitter), well-known trader James Wynn declared that Bitcoin is “about to explode.” Backing his bold claim, Wynn revealed that he has opened a 40X long position on BTC, clearly betting on a breakout beyond current highs.
This sentiment echoes the rising optimism across the broader market. The Realized Market Cap of Bitcoin has soared to $900 billion — a metric that often reflects solid investor conviction and long-term holding behavior.
Final Thoughts
The Blockchain Group’s €63 million convertible bond is more than just a financing decision — it’s a strategic alignment with Bitcoin’s long-term potential. By allocating nearly all of the proceeds toward BTC, the company is signaling its belief that Bitcoin isn’t just a speculative asset, but a foundational pillar for future growth and financial resilience.
As corporate treasuries increasingly turn to Bitcoin and institutional adoption accelerates, moves like this one may become the norm rather than the exception. Whether this marks a turning point or merely another step in Bitcoin’s institutional evolution, one thing is clear: the race to accumulate is heating up — and The Blockchain Group is not wasting time.
