In a bold move that underscores the growing appetite for Bitcoin among corporate investors, France-based The Blockchain Group has unveiled plans to significantly expand its Bitcoin portfolio by issuing a €63 million convertible bond. This strategy clearly echoes the playbook popularized by Michael Saylor and his firm, MicroStrategy, which has been at the forefront of institutional Bitcoin accumulation.
Convertible Bonds Power Bitcoin Buying Spree
The Blockchain Group’s recent announcement reveals that the €63 million bond issuance is designed to fuel its ongoing Bitcoin acquisition efforts. What’s unique about this bond is that it’s denominated in Bitcoin and convertible into shares of The Blockchain Group itself, effectively linking the company’s equity value to the cryptocurrency it’s investing in.
Among the key investors in this bond issuance are Moonlight Capital, Fulgur Ventures, and UTXO Management — all prominent players in the blockchain investment space. A substantial 95% of the funds raised through this bond will be directly allocated to purchasing Bitcoin, while the remaining 5% will cover operational costs and fees related to managing the Bitcoin treasury.
So far, the company has already boosted its Bitcoin reserves by 590 BTC with this fresh capital infusion. This pushes The Blockchain Group’s total Bitcoin holdings to 1,437 BTC. The average purchase price per Bitcoin is reported at around €100,000, reflecting a commitment to accumulate despite the volatile nature of the crypto market.
In a statement, The Blockchain Group emphasized that while expanding its Bitcoin stash, it also continues to advance the operational development of its subsidiary businesses—signaling a dual focus on crypto assets and core technology growth.
Riding the Wave of Institutional Bitcoin Interest
This development comes amid a resurgence of institutional enthusiasm for Bitcoin, as fresh capital flows into the market and market capitalization for Bitcoin’s realized value approaches the $900 billion mark. After a brief dip over the weekend, Bitcoin prices rallied early this week, buoyed by renewed buying activity from institutional players.
Currently trading at roughly $109,256 per BTC—just a few percentage points shy of its all-time high near $112,000—Bitcoin is once again in the spotlight. The Blockchain Group’s sizable bond issuance and Bitcoin purchase contribute to an optimistic sentiment among investors, suggesting the market may be gearing up for a fresh surge.
Adding fuel to the fire are several notable developments. Strategy, another institutional giant, recently acquired over 4,000 BTC, sparking a mini rally. Rumors swirling around Trump Media reportedly raising $3 billion for Bitcoin investment have also caught investor attention. Meanwhile, asset manager BlackRock steadily grows its Bitcoin exposure via its ETF offerings, and Japan’s Metaplanet maintains an aggressive BTC accumulation strategy.
Speculation Heats Up as Traders Eye a New Peak
Market watchers and traders are increasingly bullish. Prominent high-risk trader James Wynn recently shared on X (formerly Twitter) that he anticipates a major breakout in Bitcoin prices. Wynn has doubled down on his conviction by opening a 40X leveraged long position in Bitcoin, betting on the cryptocurrency to push past previous record highs soon.
This wave of institutional participation and speculative momentum signals a robust demand for Bitcoin, with companies like The Blockchain Group leading the charge from the corporate side. By leveraging innovative financial instruments such as convertible bonds, they are not only expanding their crypto holdings but also strengthening the linkage between traditional equity markets and digital assets.
