In a bold step blending gaming, fashion, and the blockchain, XOCIETY—a pop-shooter RPG powered by the Sui network—has announced a new partnership with global sportswear icon Adidas. The collab marks a new chapter in how on-chain games engage with culture, identity, and immersive digital experiences.
The news, unveiled on May 6, revealed that XOCIETY will integrate exclusive ALTS by Adidas content into its evolving game ecosystem. ALTS, Adidas’ avatar-centric NFT collection released in March 2023, consists of 20,066 unique digital personas designed to push boundaries in the world of virtual identity.
Gaming Meets Fashion: A Strategic Fusion
XOCIETY, backed by blockchain giants like Hashed, Spartan Group, and game studio heavyweight KRAFTON, plans to use this partnership to deepen digital personalization and interactive gameplay. It’s a move that’s not just cosmetic—it aims to redefine how players express themselves and interact in digital worlds.
While specifics around how ALTS will appear in-game are still under wraps, all signs point to XOCIETY’s proprietary XCS system—a core engine driving its identity layer—playing a pivotal role in the collaboration.
“This isn’t just a partnership. It’s a creative collision between two forces shaping the future of digital expression,” the XOCIETY team said, emphasizing the alignment between their immersive on-chain world and Adidas’ expanding Web3 footprint.
Sui and Adidas: A Shared Vision for On-Chain Identity
The team behind Sui, the layer-1 blockchain powering XOCIETY, framed the announcement as more than a business deal—it’s a “statement.”
“Web3 gaming isn’t coming. It’s already here. And it’s dripping in culture, identity, and onchain permanence,” Sui posted on X (formerly Twitter), underscoring the cultural relevance of this new frontier.
XOCIETY: Where PvP Meets NFT Utility
XOCIETY isn’t just a game—it’s a Web3 experience rooted in ownership. Players dive into both PvP and PvE action using Sui-native NFTs, which function as avatars, gear, and in-game assets. The ability to own and transfer NFTs inside and outside the game adds an exciting real-world value layer that traditional games simply can’t replicate.
With Sui recently hitting $2 billion in total value locked (as of January 2025), the blockchain is riding a wave of momentum. Integrations with projects like Babylon Labs and Lombard Protocol (bringing Bitcoin utility into the Sui ecosystem) are further solidifying its place as a powerhouse in the L1 race.
More Than Just a Game
This partnership represents more than eye-catching avatars or NFT drops. It’s a strategic evolution of what digital interaction means—uniting the storytelling and utility of Web3 with cultural relevance from one of the biggest names in sportswear.
As the lines blur between physical brands and digital playgrounds, the XOCIETY x Adidas collaboration could set a new benchmark for what’s possible in the next wave of interactive entertainment.
